VIDEO: 4 ways to measure PR success
How do you know whether your communications programme has moved the needle on the objectives your business cares about? What does a successful PR campaign look like for your team?
One answer is to focus on how your audience reacts. What actions do they take, and can you link tangible actions to specific comms activities? Watch our 4 key metrics to assess the outcome and impact of your PR and marketing activities - not simply the output.
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