The PESO Model™ was first defined by Gini Dietrich in her 2014 book "Spin Sucks" and his since been widely adopted by communicators as a useful framework for planning and optimising marketing strategy across four key intersecting segments: Paid, Earned, Shared and Owned media.
Where is your business expending most of its marketing effort, and are your strategies for your core media channels integrated and aligned? Is your business leveraging a PESO approach to marcoms planning?
Watch our latest video to explore the PESO Model framework.
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