Is your LinkedIn Company Page delivering value to your followers?

Social media tip: if your LinkedIn Company Page is an endless stream of generic posts about "awareness" or "international days" (with only a very tangential connection to your business), or reposts of broad industry news with no commentary, it's often a pretty clear sign that:

A) Your LinkedIn Company Page is being run internally, often by an over-stretched "teatime marketer" who only posts opportunistically (with the exception of a few pre-scheduled content pegs such as industry days).
B) Your followers aren't gaining any compelling insights, analysis or value from your page (the reason they followed you in the first place) - it's simply adding to the LinkedIn noise.

Outsourcing your B2B social media content creation to specialist partners - preferably your PR or marketing agency and within an integrated comms programme - ensures:

✅ Efficient use of your team's skills and resources - social media management can be incredibly time-consuming, so free your team to focus on their core roles and competencies
✅ Content quality control and consistency - prioritise regular, high-value content delivered by comms professionals with a holistic understanding of your unique brand voice, company values, messaging and audience careabouts
✅ Expert counsel to manage negative comments or online crises - your PR team are the specialists when it comes to handling tricky situations and minimising reputational damage, so let them help you avoid comms missteps

If your LinkedIn Company Page needs an overhaul, contact us.